cmo.com has produced a useful (and nice-looking) infographic on Big Data, showing that "A fundamental role of the chief marketing officer (CMO) is to capitalize on the complexity of this Big Data. In billions of chats, blogs, e-mails, mobile phone calls, and social networks, consumers are talking about every business and organization. Somewhere in this massive conversation are shouts, whispers, clicks, and purchases that will determine each company’s success or failure.
Yet many organizations are data-rich and insight-poor. Marketers must
transform available data into feasible, immediate action plans. The
notion of turning data into real-time insight, and insight into instant
action, is a common and growing theme."
HERE to download a PDF of the infographic, and to read more see: http://www.cmo.com/trends/big-data-big-opportunity-infographic#ixzz1plNr8N2h