Lincolnshire, IL - December 19, 2006 - Junction Solutions today announced Miles Kimball Company, a recognized leader in the consumer catalog industry, has selected JunctionMCR to replace its current Ecometry retail enterprise software system.
Established in 1935, Miles Kimball Company is a recognized leader in the consumer catalog industry. Owned by Blyth, Inc. a $1.5B provider of home decor and home fragrance products, Miles Kimball Company consists of five catalog titles and mails about 120 million catalogs annually including:
. Miles Kimball -- unique assortment of distinctive, hard-to-find merchandise
. Miles Kimball Cards -- unique and personalized Christmas cards
. Walter Drake -- functional and unique value-oriented general merchandise
. Easy Comfort -- value-priced health and personal care items for seniors
. Exposures -- products for preserving and displaying life’s remembrances
. Home Marketplace -- functional, clever gadgets and tools for the home
The company needed a new solution to better manage its warehouse management, order management, merchandising and marketing processes. They chose JunctionMCR, which addresses the unique challenges of measuring marketing effectiveness, customer service, and streamlining order fulfillment while providing control and integration of processes, systems and channels. With JunctionMCR, the entire stream from catalog campaigns to order entry, through shipping and returns can be analyzed and improved for greater efficiency and high-touch customer service.
Tuesday, December 19, 2006
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