Thursday, February 15, 2007

First Chinese Catalog

Don Libey, world-renowned consultant, advisor and futurist in multi-channel direct marketing and cataloging -- and a good friend -- recently sent the following e-mail to his clients and friends:

Here it is: the first Chinese retail catalog, as predicted. As many of you have heard me comment, the logical progression of global multichannel direct marketing is for China to become adept at fulfilling single customer orders directly to the western world from China. It is only a matter of education and a change in focus. This is the first actual announcement of a catalog capacity in China that I have seen. While the first is B2B, B2C will emerge in time. As China learns catalog and online marketing, the focus for dominance will shift to margin and logistics.

The world just changed.


Tougi Is Pleased to Announce the Completion of Its First Monthly Retail Catalog
PORTLAND, OR, Jan 26, 2007 (MARKET WIRE via COMTEX) --

Tougi division, China, today is pleased to announce the completion of its first monthly paper catalog.

This is the first catalog completed by Tougi following the recent launch of its Global Clearinghouse Service for commodities. Easy to navigate, the catalog is packed with the finest products available directly from suppliers in China, India, Korea, Vietnam, and many others.

The 86-page, soft cover catalog is in full color, showing high-quality, innovative merchandise including automotive accessories, computers, consumer electronics, furniture, healthcare, hi tech gadgets, pottery, sporting goods, toys, and many others.

"We have received a great deal of interest in Tougi products since the launch of Tougi's online site," said Jim Dao, Tougi President. "This catalog is a valuable tool that will allow Tougi to be even more accessible to our buyers."

The printing of 4,000 catalogs will start on Monday and is expected to be completed within 9-10 days.

To pre-order the free February 2007 catalog, please visit our website at and click on Request Catalog link. Customers can also request a free paper version by calling a Member Services at 1-888-200-9938 Monday - Friday 9am - 5pm PST.

No comments:

Web Analytics