Monday, April 23, 2007

Michael Stars Selects CWSerenade

Fashion retailer Michael Stars, a privately-owned, Los Angeles-based leader in the women’s contemporary apparel market, is implementing the Java-based solution CWSerenade to manage its ecommerce infrastructure and improve customer response time. Using CWSerenade, Michael Stars will replace its legacy applications that handle online order management and inventory processes, as well as integrate its call center operations.

"The Datavantage/CommercialWare solution will provide us with cross-channel integration, efficiency and more insight and control over the entire sales process," said Michael Malinowski, director of ecommerce, Michael Stars. "We are most excited about the ability to track inventory real-time, enabling us to offer our customers the clothes they want in a streamlined and timely fashion."

CWSerenade consists of seven comprehensive modules sharing a single database for handling order management, fulfillment, customer service, warehousing/inventory control, merchandising, marketing and finance.

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