Saturday, November 24, 2007

JunctionBI 4.2 Adds Customer Predictive Analytics

Junction Solutions has announced the release of Version 4.2 of JunctionBI, its Business Intelligence platform, which offers:
• Historical Sales Analytics
• Customer Predictive Analytics
• Customer Profiling
• Customer Retention
• RFM (Recency, Frequency, and Monetary) Scoring
• Inventory Movement
• Unique Person Identification
• Direct Marketing List Pull
• Campaign Matchback
• Customer Lifetime Value

Developed using the Microsoft Business Intelligence Platform (including Microsoft SQL Server 2005), JunctionBI can run against virtually any type of source database including Junction Solutions’ own Retail and Consumer Goods applications. Information is presented using common Microsoft tools such as SharePoint Portal, Microsoft Outlook, Microsoft Excel, Microsoft SQL Server 2005 Reporting Services (SSRS) and Dundas Visualization.

At the heart of JunctionBI is a multi-dimensional Kimball-style data warehouse designed to cleanse, enhance, and store data to facilitate rapid, flexible access. Reports and queries can be initiated by users from anywhere in the organization using desktop or web browser interfaces. Information can also be generated on a scheduled basis and 'broadcast' to users or individuals as required. The JunctionBI system can be customized to meet unique business rules without costly alterations to the underlying data schema or architecture.

No comments:

Web Analytics