Readers Union Selects PRIAM

Readers Union, home to Britain's best specialist interest book and kit clubs, has replaced their existing systems with PRIAM, a leading multichannel business system.

PRIAM has over 2,000 programs to manage CRM, mail order, retail sales, stock control, accounts and database marketin, plus a fully integrated content management and e-commerce solution.

James Gaisford, Finance and Operations Director of Readers Union, said, "We have reviewed a number of different systems and are impressed with the depth of functionality available in the PRIAM's core system. However, the most important element in our decision is the ability of PRIAM to make bespoke amendments within specific timeframes to accommodate the specialist requirements of the book club."

Glyn Carvill, Commercial Director for PRIAM commented, "The development for Readers Union provides us with a fantastic opportunity to establish PRIAM as a major supplier of book club systems. We look forward to establishing an excellent working relationship."