Sigma Micro, Stark Bros. Offer Complete Business Solution for Direct Retailers

Sigma Micro and Stark Bro's Fulfillment Services® have announced an expanded relationship under the ownership of Sigma Holdings, Inc.

Al Langsenkamp, CEO of Sigma Holdings, Inc. added Stark Bro's to the Sigma Holdings group of companies for its strategic focus on the direct retail segment. Langsenkamp previously held a limited financial interest in the business.

"For over 16 years, we've relied on Sigma Micro's order management solution to run our business, and it has enabled us to provide completely outsourced fulfillment and call center services to our customers," remarked Jack Alexander, President of Stark Bro's. "Under this business arrangement, we will continue to make significant investments in our facilities, processes and people."

Stark Bro's customers will benefit from the investments that Sigma Micro has made in the last few years in SigmaCommerce, its next-generation software, noted Alexander. "Their order management solution means we can deliver even better service, enhanced web marketing, and improved access to management information. Ultimately, our customers will be equipped to make fast decisions based on timely information."

Under Sigma Holdings, Stark Bro's has already begun significant enhancements to several areas of the business which will enable the company to continue its double-digit growth. This includes the purchase of a second distribution facility of 315,000 sq ft to its capacity. The new facility is located adjacent to its headquarters in Louisiana, Mo. Stark Bro's has also implemented enhancements to business processes, services offerings, and growth in personnel.