Did you know that the most frequently used Web 2.0 tool is not the most effective for brand building? Or that the most underutilized Web 2.0 elements are blogs and user generated content?
These and other issues will be covered in a Direct Marketing Association Webinar, “Using New Media — The Link Between DM & Brand,” Wednesday, May 7, from 1 to 2 p.m. covering research on how marketers can use an integrated strategy to accomplish branding and direct marketing.
The session will cover:
- the most effective uses of each type of new media
- which metrics you should use to track and measure your results
- the marketing applications of each technology channel
- ahead-of-the-curve opportunities
Alas, it's not free. Cost is $295 for DMA members and $545 for non-members. Click here to register.
Monday, May 05, 2008
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