Google appears ready to launch a new Google AdWords format now being tested on its search engine results pages (SERPs), offering a plus box option for sponsored ads allowing users to expand the ad to view actual product listings (with pictures) by the advertiser.
The new format has only been available when searching for "diamonds" or "blue nile" in the US version of Google. With both searches the ad displays a little + symbol next to the listings which expands to display three actual products from the Blue Nile range.
The expanded product ads have been viewed in both the top sponsored ad positions and the right-hand side spots,
Apparently, advertisers will need to submit their products to Google via Google Base, with the listings somehow linked to their AdWords campaigns.
Tuesday, October 28, 2008
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