Sanderson, the publicly owned UK-based provider of software solutions to mail order and multi-channel retailers, has provided its new and improved Elucid Webshop, its ecommerce module, to Inverawe Smokehouses.
Inverawe’s newly launched site takes advantage of many of the new features within Elucid Webshop. A gift reminder service is designed to increase the volume of repeat purchases and develop brand loyalty. The service allows users to record dates, such as special occasions, birthdays and anniversaries in their account, and sends automated reminder e-mails at a specified time before the event.
Customer service is also key when it comes to the delivery options; users are asked to specify the date they wish to take delivery of the goods and have the option of sending to multiple delivery addresses. Additionally, greeting messages can be added to gifts and special instructions given to the carrier to ensure safe and timely delivery.
The site collates marketing information which can be used to deliver more targeted marketing campaigns. Lucy MacLean, Marketing Director at Inverawe Smokehouses, comments: "The Sanderson team have delivered enhancements not only to our website but to the business as a whole. The new Webshop is fully integrated with our other sales channels, providing complete visibility of sales, customer histories and stock across the business. This visibility will help us maintain customer service and increase our sales potential."
Friday, November 07, 2008
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