Wednesday, October 14, 2009

CREATETHE GROUP Launches La Perla Site

CREATETHE GROUP, the digital commerce leader for elite global brands, today announced that La Perla Fashions Inc. has launched a new global Website on the CTS/SELL platform. Recognizing the need for a richer online presence to drive sales for its expanding product offering, La Perla selected CREATETHE GROUP because of its platform’s scalability, global multi-language, multi-currency capabilities and the flexibility to create a unique brand experience that showcases their products.

The revamped features a branded eCommerce storefront supporting 26 countries, six languages and three currencies. The site highlights the breadth of La Perla’s products with an easy-to-use navigation that enables customers to find and buy exactly what they want quickly and easily. For example, customers can locate merchandise available in their size without having to click on every category or collection. In addition, oversized product images with multiple views and a rich zoom help convey the details and artisanship that goes into the creation and construction of La Perla products.

La Perla will also showcase new offerings on the site, such as a bridal line, and will introduce its line of men’s products in the U.S., a highly popular line for the company in Europe. Beyond eCommerce, the site will enable customers to engage with the La Perla brand and to learn about the company’s rich history in intimates.

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