Friday, May 13, 2011

OrderDynamics Upgrades SEO System Module and Call Center Tech

OrderDynamics, Canada's Leading On-Demand eCommerce Platform Provider, recently deployed upgrades to its multi-eStore Search Engine Optimization (SEO) system as part of their quarterly feature release strategy, and deployed a major upgrade to its Call Center module, as well, for customer care teams that support multiple eCommerce websites.

The SEO system is specifically designed for large catalog merchants to grow organic traffic and avoid duplicate content.

The recent upgrade extends the capabilities of their SEO metadata toolset that allows merchants to optimize Product, Category, Brand, and Manufacturer landing pages. The upgrade enables control over all dynamic pages, referred to as Faceted Navigation (sometimes called Guided Navigation) pages and Search Results pages, a major contributor to the cause of duplicate content on eCommerce websites.

The OrderDynamics platform now allows point-and-click control over SEO metadata for any URL, even dynamic URLs, including Page Title, Link Title Tag, Meta Keywords, Meta Description, Vanity URL, and Link Canonical tag. OrderDynamics also offers the ability to generate metadata using formulas and a combination of phrases and source data such as product names, descriptions, etc.

 "OrderDynamics is squarely focused on helping our Clients grow their business by leveraging the latest traffic building and conversation best practices" explains Michael Benadiba, CEO of OrderDynamics. "We continue to lead in the area of on-page SEO and we are investing heavily in this area because of the significant benefit it brings to our Clients".

The latest upgrade allows merchants to quickly optimize strategic landing pages, instantly improving organic traffic from search engines and reducing pay-per-click (PPC) advertising costs through increased page quality scores.

By enabling control over the Link Canonical Tag, OrderDynamics Clients can avoid duplicate content issues, a hot topic for all online retailers especially large catalog merchants that offer multiple points of navigation like brand, category, and search. In addition, OrderDynamics has provided the ability for keyword rich Product Attributes used in Guided Navigation to be appended to the URL to further optimize pages with no merchant intervention.

Call Center Technology Upgrade
The recent update to the fully integrated Call Center application provides additional features especially important for multi-store retailers, plus additional Dynamic Merchandising to support fast and easy cross-selling and upselling.

In addition, the Call Center module has been overhauled for performance to make it optimize it for large catalog merchants with SKU counts beyond 100,000 and large customer databases. Some of the new eCommerce Call Center features include: multi-store "impersonation," streamlined customer lookup, guided navigation product search, autocomplete product search, "customer also bought" dynamic merchandising, related items merchandising, stock availability, and pricing overrides.

The multi-eStore (often referred to as multi-site) technology allows merchant call centers, or a third party call center, to take orders for any branded Websites that they support with all per-site features such as product pricing, promotions, customer records, transactional emails, payments, shipping rates, and more. 

About OrderDynamics Corporation
OrderDynamics Corporation is a privately owned eCommerce platform service provider for high-growth B2B and B2C businesses. The success of OrderDynamics is highly attributed to its Software-as-a-Service (SaaS) eCommerce model and Dynamic Merchandising concepts which provide superior control and help drive revenue. The OrderDynamics solution caters to multi-channel retail, manufacturing, business-to-business, and complex online retail offering full back-end inventory management, fulfillment, and call center support, as well as an eCommerce and mCommerce platform. OrderDynamics officially launched its On-Demand eCommerce Solution in 2006 after two years of research and development.

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