Webtrends Acquires Reinvigorate

Webtrends, a global leader in unified mobile, social and Web analytics and engagement, has acquired real-time analytics company Reinvigorate from Media Temple Ventures to round out its analytics portfolio and become the first analytics company to offer real-time, deep historical analytics for mobile, social and Web channels. Reinvigorate’s solution also brings new data visualization technologies (heat maps, link maps and visitor path analysis) to Webtrends’s portfolio, enhancing their analytics solution.