Monday, December 03, 2012

GoECart Adds Global Sunglasses Merchant

GoECart, a leading provider of fully integrated eCommerce solutions, has announced that Chilli Beans, the largest retailer of fashion-forward sunglasses in Latin America, has selected the GoECart 360 ecommerce solution to power its new online storefront.

The retailer selected GoECart after an exhaustive search for an eCommerce platform and order management solution that would provide the company with the complete set of functionality required to run its international, multi-channel retail business.

Chilli Beans, which began as a simple retail stand selling sunglasses in Sao Paulo in 1998, sold more than two million pairs of the sunglasses last year through a network of franchised locations. Today, Chilli Beans is a global company with over 450 exclusive selling points in Brazil, the United States, Portugal, and Angola, with major expansion planned for 2013.

In addition to sunglasses, the company also sells a full line of products that also includes watches, hats, caps as well as prescription eyeglasses frames.

After a review of several mid-market and enterprise eCommerce providers, Chilli Beans found GoECart 360 offered the most comprehensive set of functionality required by the cross-channel retailer: a highly branded online storefront, integrated order and inventory management, robust fulfillment, reverse logistics, CRM capabilities, and high availability via an easy-to-use cloud-based software. Additional requirements for the retailer included:
  • Flexible Web design and product catalog with built-in marketing and merchandising capabilities, complete order and payment processing support, as well as back office QuickBooks integration
  • Robust inventory management with pick/pack/ship capabilities, native integration with UPS, and easy customer service/CRM capabilities
  • Drill-down reporting for each franchise location, whereby each franchise receives a detailed report of who purchased from the retailer based on location (by zip code). The franchise is then able to market and build relationships with the customers in their area
  • The ability to ensure that online store pricing is the exact same as that sold in retail stores.
The retailer summarized several strategic reasons for selecting GoECart:
  • GoECart offered the most comprehensive set of functionality to run an end-to-end, multi-channel business eliminating the need to procure and integrate multiple point applications like online shopping cart, order and warehouse management systems and CRM
  • GoECart was more affordable than competitors' solutions
  • GoECart was the most flexible and open to customization, better aligned with the retailer's goals to rapidly expand its operations, and a better strategic fit for a "fast-fashion" brand like Chilli Beans.

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