Order Motion Part of NetSuite

This is not breaking news, but for the record....

In May 2013 NetSuite, a leading cloud-based software company, acquired OrderMotion, a cloud-based Order Management Solution. Terms of the deal were not disclosed.

“We focus on the order at NetSuite,” said NetSuite CEO Zach Nelson in a recent VentureBeat interview. “Order management is at the heart of our transactions. … The transaction at the center of the business process is defining big winners.”

Although it already has its own order management system, NetSuite said it was an “important and complex business challenge” requiring outside augmentation to meet their customers’ needs, which range from eCommerce to brick-and-mortar retail to telemarketing.

NetSuite, which always lacked some critical functionality, will reportedly be using OrderMotion’s technology for continuity and replenishment, as well as supporting direct response marketing efforts. The resulting product is intended to meet the needs of eTailer as well as wholesale distribution and manufacturing.

“We’re transforming how your business operates and how your business interacts with other businesses,” said Nelson. “Customers want to transact with several different devices and they want you to remember them across devices.”