The first spike in sales on Amazon occurred when they won the "Buy Box" in their category. The second, and perhaps more important, was when they started using FBA.
Getting set up was straightforward and the user interface walked them through the process for listing and shipping inventory to Amazon's fulfillment center. With Amazon handling customer service questions, Blue Harbor can focus more on sourcing and sales of their products.
For more details, see the full story here.
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