Digby Adds Users to mCommerce Platform

Two new users for Digby's mCommerce Platform: Northern Tool and Equipment and Lilly Pulitzer. The Lilly Pulitzer mobile Web storefront from Digby provides comprehensive features for shoppers that are optimized for their mobile phones, such as:

• Ability to browse and search across the entire catalog
• Rich product descriptions and full-color images
• Address book integration
• Mobile optimized checkout
• Store locator
• Quick access to new arrivals
• Seamless integration with existing backend cataloging and order processing systems
• Expanded optimization for Android and iPhone to build on additional extensions

"Working with the team at Lilly Pulitzer is inspiring, because they truly 'get' mobile and how important it is for interacting with consumers now and in the future," said David Sikora, CEO, Digby. The Digby and Lilly Pulitzer mobile commerce agreement was a catalyst for the recently announced alliance between Digby and Venda, Lilly Pulitzer's on-demand eCommerce platform provider.