Cabela’s was named by RIS News as the winner of the 2012 RIS News Fusion Awards. Presented at the RIS News Cross-Channel Retail Executive Summit/Social-Mobile Convergence Forum, the awards recognize retail companies that are leaders, successful performers and technology innovators, specifically in the area of cross-channel excellence and fusing IT solutions with business strategy.
The panel of judges have recognized initiatives that use mobile technology effectively to promote cross-channel customer activity, leading to enhanced customer experience, greater linkage of retail sites and communication channels, and achievement of strong business performance benefits.
Cabela’s, through its new application powered by Digby Localpoint, can engage with its customers through its own mobile app leveraging location, marketing, analytics, and mCommerce. Cabela’s enhances its branded catalog and in-store experiences by incorporating a barcode and QR code scanner into its mobile app so consumers can scan products in store or in the Cabela’s catalog to learn more about products, including product descriptions, ratings and reviews, videos and promotional offers.