Ecometry World Conference

Attended the Ecometry World Conference this week. They put on a good show, as always. My primary interest was in determining how Blue Martini, which the parent company, Golden Gate Capital, acquired last year, fits into the picture as a Java based application that won two "Java Pro Magazine" Reader's Choice Awards for Best Pure Java Packaged Client-Server or Distributed Application and Best Pure Java Packaged Client Application, since Java was not part of Ecometry's technology for its order management and fulfillment application. Most of Blue Martini's legacy users are also much larger than Ecometry's user base.

The answer seems to be "better than expected." Ecometry and Blue Martini will be synchronized on the same version number, 9.0, next year, and it appears that the two organizations are doing a good job at learning from each other. This is one of those times when "synergy" is not just a buzzword. So while the jury is still out, I think there is a good chance that by the end of next year Ecometry will have evolved into a more mature multi-channel solution (they've also got Nextor, a Java-based POS application, which will be synchronized on 9.0 as well). They have their work cut out for them, but the pieces are in place for a big leap forward.