Thursday, July 24, 2008

Challenge fraud-related chargebacks

According to Doug Schwegman, Market Research Director at Cybersource, if you're not challenging chargebacks, you're likely missing a quick and effective way of adding revenue and reducing costs. Research shows, on average, merchants win 40% of the fraud-related chargebacks they challenge, resulting in net recovery of 28% of all fraud-related chargebacks received. Of course, experience varies by merchant and by type of goods sold, e.g. digital merchants can find it more challenging to prove delivery/fulfillment. But the opportunity is well worth investigating, both in your internal process and in your work with solution partners.

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