MarketLive, Inc. , a leading eCommerce platform and services provider, has announced a strategic alliance between MarketLive, Bronto Software, and MyBuys. The joint partnership supports the newly announced MarketLive Intelligent Marketing and Merchandising (IMM) Suite™ which is designed to deliver relevant, highly-personalized, and integrated consumer experiences across marketing e-mails and eCommerce websites.
MarketLive is seamlessly integrating the MarketLive segmentation engine with Bronto’s e-mail marketing services and MyBuys’s personalized product recommendations on the Web and in e-mail alerts to form the MarketLive IMM Suite.
The MarketLive IMM Suite combines Bronto’s email management platform with behavioral segmentation and personalization engines. This allows merchants to drive more relevant campaigns to consumers based on site and purchase behavior.
MyBuys is the leading provider of personalized product recommendations for online retailers. The company builds deep profiles based on individual shopper behavior. It then uses a patented portfolio of algorithms and real-time optimization to deliver the most relevant recommendations on the Web in product alerts and in e-mail campaigns.
Wednesday, June 24, 2009
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