Monday, July 13, 2009
How To Transition Catalog Shoppers to E-mail
MarketingSherpa Case Study - Going Green: How to Transition Catalog Users to Email & Lift Conversions 19%
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News and information about systems and services for managing direct commerce and eCommerce order entry, inventory management, fulfillment, customer database, customer service, and response analysis.
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About Me
- Ernie Schell
- Ernie Schell is Director of consultancy Marketing Systems Analysis. He has over twenty years experience consulting with direct marketing, eCommerce, and fulfillment companies in specifying, selecting, and implementing order entry, fulfillment and eCommerce systems. Ernie was Editor of Target Marketing from 1981 to 1983. Since founding his own consulting firm, he has contributed hundreds of articles and reviews to Catalog Age, Operations and Fulfillment, Target Marketing, Catalog Success, and Multichannel Merchant magazines. He is a regular speaker at the National Conference on Operations & Fulfillment, and makes presentations at numerous other business and marketing conferences in the US and the UK.
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2009
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July
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- SEO & Competitive Intelligence
- opentaps Quarterly Update
- MIT's Bokode Bar Code
- FKI Logistex - RFID Bar Codes
- Difficulties with Outsourcing
- Search Marketing Guide
- Map of Amazon Acquisitions
- B2B Social Media Conference
- ControlScan & the Electronic Transactions Association
- PayPal Opens Platform to Developers
- Congress Likely to Nix 5-day Mail Delivery
- Bar Code to Celebrate 35th Birthday
- Eileen Fisher Selects Escalate Retail
- Direct Response Forum
- PCI Compliance to Become Law in NV
- Deluxe to Buy Aplus.net
- Don Libey's Dozen for the Downturn
- Next Day Pets Selects iCongo
- Gen Y Starting to Value Loyalty
- How To Transition Catalog Shoppers to E-mail
- NY to Sue Tagged for Deceptive Practices
- 3PL Worldwide Picks JumarDirect for Search, SEO
- CA, HI Nix Web Sales Tax Plans
- Social Security Numbers At Risk
- StrongMail Acquires PopularMedia
- Sargento Upgrades WMS with RedPrairie
- USPS May Stop Saturday Delivery
- NRF, RILA Nix Merger
- Woolies Relaunches With Web in UK
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Direct Commerce Systems and Services by Ernest H. schell is licensed under a Creative Commons Attribution-No Derivative Works 3.0 United States License.
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