Lands' End Using Demandware for European eComm Site

Demandware, Inc., a leader in on-demand eCommerce, has announced that global multichannel clothing merchant Lands’ End has selected the Demandware Commerce platform to support its multi-country business model in Austria, Germany, France, UK and Sweden.

“We needed an eCommerce partner who would be able to support our immediate business needs and long-term goals,” said Steve Cretney, CIO, Lands’ End.

Proof of Concept
Lands’ End tested the capabilities of Demandware’s on-demand commerce platform by building a proof-of-concept site for the Sweden launch before committing to a global expansion. During the pilot project, Lands’ End evaluated how effective Demandware was in meeting the following criteria:

• Response time
• Ability to launch by deadline
• Site compatibility with Lands’ End integrations
• Overall user experience

The pilot implementation began in July of last year and went live three months later in October 2010.

Reports Cretney, “The launch of our Swedish site proved that the Demandware Commerce platform and the cloud-based model would support and allow for the quick deployments we were looking for to support our business goals. With Demandware, our team is able to easily launch multiple sites.”