Thursday, June 07, 2012

giggle Selects Demandware Commerce

Demandware, Inc., a leader in on-demand eCommerce, has announced that giggle, a major baby specialty retailer ("the one-stop source for today's new parent"), has relaunched its eCommerce site,, on Demandware Commerce.

The site features giggle’s Best Baby Registry, a sophisticated, interactive section that ushers expectant parents through the process of creating the perfect baby registry for their unique needs.

“Our mission is to make the transition from not having kids to having kids simple, easy and fun. Our Website and Best Baby Registry are critical vehicles for reaching and servicing our customers. We needed a digital commerce solution that gives us the functionality and brand control necessary for delivering a superior shopping and gifting experience. With Demandware, we now have a flexible, scalable platform that we can leverage to grow our brand and continue to expand our reach,” said Ali Wing, CEO and founder for giggle.

giggle required an eCommerce platform that could scale to support its growth and provide its team with full control over the user experience and site functionality. The company switched from an on-premise platform to Demandware Commerce, which provides a robust set of multichannel commerce capabilities, a fully customizable development environment, and a scalable world-class infrastructure readily available for giggle to plug into.

“giggle wanted to feel confident about site reliability and functionality with its online business. With Demandware, they get peace of mind, knowing they have a best-in-class cloud commerce platform with industry-leading performance and uptime, capable of supporting its digital commerce strategy today and tomorrow,” said Jamus Driscoll, senior VP of marketing for Demandware.

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