TurnTo Joins Demandware LINK Partner Program

TurnTo Networks today announced that it has become a Demandware LINK Technology Partner, joining a community accelerating adoption of eCommerce technologies complementary to the Demandware Commerce platform.

Through the LINK Technology Partner Program, TurnTo has developed a pre-built integration between its Social Q&A Platform and Demandware Commerce, making it possible for Demandware clients to implement its Social Q&A solution in a fraction of the time normally required.

“Demandware is excited to have TurnTo as part of our LINK Technology community.  Fresh, unique content is increasingly important to successful online merchandising, as is meaningful shopper engagement.  The TurnTo solution delivers on both these goals, providing a key element in a well-rounded ecommerce strategy,” said Jamus Driscoll, Senior VP of Marketing for Demandware.

Active Outreach
TurnTo’s social approach to product Q&A enables shoppers to get their questions answered by previous purchasers of the product they are considering.  The patent-pending “active outreach” model delivers answers in under an hour, on average.

Merchants experience conversion lift of 300-900% for shoppers using the system and SEO benefits from tripling the user-generated content (UGC) produced by their customer reviews tool.

“Being able to easily add our Social Q&A system to sites built on the Demandware Commerce platform is exciting for us and great for retailers. Several Demandware clients have already experienced the ease of integration and witnessed firsthand the amount of UGC our system has generated for them on their product pages,” said Cathie O’Callaghan, TurnTo Director of Marketing.

Demandware LINK
The Demandware LINK Technology Partner Program provides Demandware clients with a rich of set of pre-built integrations to eCommerce technologies and applications that support revenue-generating opportunities and enhance the brand experience. By reducing the cost and complexity of integrations, Demandware LINK allows retailers to adopt innovative third-party technologies quickly and cost-effectively, allowing them to accelerate time to market and realize a faster return on their investment.