Demandware, Inc., a global leader in on-demand eCommerce, has announced that SOLSTICE, one of North America’s largest sunglass specialty retailers, is taking its first step into the eCommerce arena by launching its new online retail store www.solsticesunglasses.com on the Demandware Commerce platform.
As part of a long-term strategy to sell across multiple channels, SOLSTICE has developed a new standard for selling luxury eyewear online to reach a more style-conscious, digitally connected fan base. The new site mirrors the company’s upscale store design, combining clean sophisticated lines with the seasonal advertising campaigns from more than 40 luxury, designer and sport sunglass brands. The site replicates the luxury experience, yet presents customers with easy-to-navigate search options to make shopping easier.
The new site will be integrated with many of the top social networking sites. Customers will not only be able to send detailed product information and photos from the online store to their mobile devices using the latest mobile shopping technology. Combining ecommerce with social networking allows for instant uploading of favorite picks on Facebook, sharing new styles on Twitter, or simply sending a few selections via e-mail.