Global Mobile Bay Tech Joins DemandWare LINK

Global Bay Mobile Technologies, a provider of next-generation mobile retail software, has joined Demandware LINK, a best-of-breed technology partner community committed to removing the integration hurdles that retailers face when adopting ecommerce technologies.

As a member of Demandware LINK, Global Bay has integrated its Apple mobile point-of-sale solution with the Demandware Commerce platform to begin offering seamless mobile POS fully integrated with eCommerce for retailers. Retailers that utilize the Demandware Commerce platform as the infrastructure behind their ecommerce websites will now be able to easily implement Global Bay’s patented mobile POS, inventory management, or enterprise software solutions.

“Retailers have seen the phenomenal success of the mobile POS deployment in the Apple stores and want to figure out how to they can replicate the Apple experience in their stores,” said Global Bay CEO Sandeep Bhanote. “In the past, retailers deploying mPOS have been constrained because they had to integrate with their in-store POS technology, which is costly and technically challenging. As part of the Demandware LINK community we are now providing retailers the opportunity to deploy mobile POS in a simple and cost-effective way.”

Global Bay’s retail software improves store operations by providing retailers with mobile solutions that drive in-store traffic, streamline operations, increase sales, and enhance the customer experience. The GB Mobile Platform provides a singular technology that supports all of a retailer’s mobile solution needs while leveraging current back end technology investments.

The Global Bay mPOS solution, built on the Apple iPod/iPhone platform and integrated to Demandware, enables retailers to:

• Sell anywhere—in the store or out of the store—for goods on hand or in the distribution center
• Empower store associates with hand-held access to all product and customer information

managed in the Demandware platform

• Deploy online cross-sell and up-sell recommendations either based on customer information or

product information in store

• Increase selling space in the store by reducing reliance on bulky legacy POS terminals
• Deploy “line busting” devices during flash sales or holiday seasons

To view an example of the Global Bay Apple mobile POS implementation, please visit
http://www.youtube.com/watch?v=1Fe08Lmbq44