Demandware, Inc., a global leader in on-demand eCommerce, has announced that Rockport, a leading brand within the Adidas portfolio, has selected Demandware Commerce as its new eCommerce platform.
Rockport chose Demandware Commerce for its flexible on-demand model and the ability to gain more control over their overall merchandising and marketing initiatives. New features of the re-launched Rockport.com site will include enhanced customer profiles, trend-driven merchandising, ability to compare selected shoes, product ratings and reviews, and send selections to a friend for help in choosing from multiple styles.
To streamline and lower the integration hurdles and costs associated with adopting eCommerce technologies, Rockport tapped into the Demandware LINK community of technology partners to leverage pre-built integrations from Bazaarvoice (for social media) and ExactTarget (for e-mail management).
Rockport’s new online store is scheduled to officially launch in the US in January, with plans to add multiple international sites later in the year. It is currently a client of GSI Commerce.
Demandware Commerce combines best-practice customer experience applications for both eCommerce and mobile commerce, along with a cross-channel merchandising engine and an open development environment for full platform customization.