Along with the launch of its mobile commerce site, JTV also unveiled a free mobile application available on the iPhone, iPad and iPod Touch, plus smart phones on the Android operating system.
According to DemandWare, JTV's mobile launch represents "the home shopping industry’s most sophisticated, tightly integrated mobile shopping experience to-date." Designed to meet shoppers on the go, the mobile application delivers streaming live video from the television broadcast, a location-based GPS channel finder, numerous educational videos-on-demand, a virtual ring sizer and programming guide. An extensive Gemopedia™ featuring high quality images, gemstone facts, pronunciations, birthstone calendar and product features was created to educate and entertain.
The explosion of mobile is making it a mission-critical channel for retailers. A recent survey of 3,600 U.S. consumers commissioned by Demandware showed that 15 percent of consumers have used a mobile device to make purchases. And Morgan Stanley predicts that by 2015, more consumers will shop with mobile devices than laptops or desktops.
Seamlessly mirroring all the functionality of its existing ecommerce site, JTV was able to launch its mobile commerce site in a matter of months. The JTV mobile site displays the entire product catalog of more than 30,000 products, and offers the ability to browse and add an item to a shopping cart on the mobile browser and then complete the transaction on a desktop computer at home or in the office without needing to reselect the item.
Demandware Commerce likes to point out that it "combines best practice customer experience applications for eCommerce and mobile commerce, a sophisticated cross-channel merchandising engine, an open development environment for full platform customization and extension and the efficiency and power of next-generation cloud computing."
Demandware’s Mobile Commerce application, as part of Demandware Commerce, includes a full-featured, customizable mobile storefront with the functionality retailers such as JTV need to create a compelling and complete shopping experience on a mobile device. With full integration into the Demandware Commerce platform, retailers can deploy, customize and manage the day-to-day operations of both their eCommerce websites and mobile storefronts simultaneously, through a single, unified environment.
The JTV application, available now, is compatible with many smart phones, for no charge through the iTunes or Android App Stores. The app is not currently available on Blackberry or Microsoft phones, but the mobile web site is compatible with most smart phones, and accessible at http://jtv.com/mobile or by visiting jtv.com from your mobile device.