Wednesday, January 31, 2007

n2N Announces Integration Platform

n2N Commerce, Inc. (n2N), Cambridge, MA, has announced a new cross-channel on-demand eCommerce technology platform that will be designed from the ground-up to service large multi-channel retailers.

Victoria’s Secret Direct will power its $1.3 billion annual direct-to-consumer business with n2N’s on-demand software in the second half of 2007.

n2N also announced it has closed on $30 million in initial financing from General Catalyst Partners and Limited Brands, Inc. (NYSE:LTD), which owns Victoria's Secret along with The Limited, Express, Bath & Body Works, Henri Bendel.

According to n2N’s press release, its cross-channel platform will seamlessly integrate eCommerce, call center, and order management applications using Web 2.0 technology and personalization throughout "to create a solution that enables retailers to craft strongly branded consumer experiences across channels." It will be engineered in conjunction with and incorporating technology from n2N partners Demandware, Allurent, and ChoiceStream.

It is unclear from both the press release and conversations with the company just how much actual functionality n2N will provide by itself, and what will be provided by integration partners. It is also puzzling why they chose to announce this now, two weeks after the National Retail Federation show in New York, and at least six months before anything will be going live.

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