Wednesday, June 30, 2010

Network Solutions Offers New SEO Service

Network Solutions has introduced "nsMarketing SEO for Ecommerce," a "do-it-for-me" solution featuring search engine optimization (SEO) for product groups designed to meet the distinct needs and tight budgets of those who sell products online.

nsMarketing™ SEO for Ecommerce begins with a website analysis provided by an expert SEO developer. From the analysis a custom roadmap of activities is developed based on the site content and budget parameters, and is presented to the online retailer. The strategic monthly onsite and offsite activities are designed to improve the eCommerce Website and build quality links.

The overall objective of the roadmap is to boost search engine rankings, drive more traffic to the site, and increase onsite conversions.

Some of the activities may include: writing new product descriptions that contain targeted keywords; adding title tags; updating or adding page content; submitting to directories; writing blog posts; writing and distributing articles and press releases; and engaging in social media activities, as well as other custom onsite and offsite improvements.

Network Solutions SEO for Ecommerce offers these advantages for business owners who sell online:
* Affordability: one-time site analysis fee, starting at $300, and flexible monthly budgets, as low as $500
* Flexibility: monthly budgets can be increased or decreased, and product groups can be added or changed at any time to accommodate the budget and marketing plans of the customer.
* Ongoing, custom SEO management: Network Solutions experts select, monitor, and adjust keywords over time to drive best results.
* Trackable progress: customers have access to real-time reporting through their online Account Manager.

"Our research found that online retailers have not had access to an affordable search engine optimization product tailored exclusively to their business model," said Jennifer Dobberfuhl, product manager for Network Solutions. "The process of optimizing for many keywords within product groups, combined with the ability to modify keywords and monthly budget allocation makes this an ideal solution for online retailers."

Customer service is a key focus of this new offering. Customers work with a dedicated Network Solutions Account Manager who will address issues and field questions; and all activity is tracked and reported in the online Account Manager so the customer can view activities and their results at any time.

It doesn't look like there are any deep, dark secrets to SEO management with nsSEO for Ecommerce, but there is the distinct advantage of having an experienced outsider work on the project at a very reasonable price (especially since they can give you a focus on product groups, which is very useful, to say the least), and an Account Manager that will keep the project going consistently. If you wing it in-house (assuming you don't already have your own in-house expertise), you are more likely to get off to an unpromising start (by neglecting something important) and then not following through over time. So it's definitely worth exploring.

By the way, for those "rolling their own," here are some free resources: Free SEO Tools

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