Tuesday, June 01, 2010

Strategic Structuring of S&H Charges

The Lenser Group includes some of the sharpest minds (with long experience) in the field of direct commerce. Bill Nicolai, who cofounded The Good Catalog Company, is one of the Group's superstars. He has some cogent opinions on how direct merchants must structure their shipping & handling charges in order to stay competitive in today's eCommerce-dominated world. Check it out!

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