Friday, December 24, 2010

AdKeeper Introduces “Keep Metrics™”

AdKeeper™ has announced it will publish a new type of metric to evaluate online advertising performance and identify the most effective online publishing environments for future ad buys.

AdKeeper will give consumers the ability to "Keep" online ads for future use, without leaving their current page or interrupting their online experience. With one click of a button, consumers will be able to place ads of their choice into their personal “Keepers™,” where they can return to them at a more convenient time or place, and enjoy absolute control to save, sort, sift, share, rank, review, click, print and buy online from the ads they have specifically selected.

"Kept" ads will display the AdKeeper logo (see illustration).

In addition to impressions and clicks, AdKeeper will offer advertisers an additional analytics tool: Keeps™. Among other data points, the Keep metric will give advertisers critical information about the number of times an individual ad was Kept, the number of online users who Kept them and what websites those consumers were visiting when they Kept the ad.

AdKeeper emerged from stealth in October, and has since been operating in beta, preparing for its full roll out in Q-1 next year.

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