Yet many organizations are data-rich and insight-poor. Marketers must transform available data into feasible, immediate action plans. The notion of turning data into real-time insight, and insight into instant action, is a common and growing theme."
Wednesday, March 21, 2012
Big Opportunities in Big Data
cmo.com has produced a useful (and nice-looking) infographic on Big Data, showing that "A fundamental role of the chief marketing officer (CMO) is to
capitalize on the complexity of this Big Data. In billions of chats,
blogs, e-mails, mobile phone calls, and social networks, consumers are
talking about every business and organization. Somewhere in this massive
conversation are shouts, whispers, clicks, and purchases that will
determine each company’s success or failure.
Yet many organizations are data-rich and insight-poor. Marketers must transform available data into feasible, immediate action plans. The notion of turning data into real-time insight, and insight into instant action, is a common and growing theme."
Click HERE to download a PDF of the infographic, and to read more see: http://www.cmo.com/trends/big-data-big-opportunity-infographic#ixzz1plNr8N2h
Yet many organizations are data-rich and insight-poor. Marketers must transform available data into feasible, immediate action plans. The notion of turning data into real-time insight, and insight into instant action, is a common and growing theme."
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