Demandware, a leader in on-demand eCommerce, has announced that Icebreaker, the New Zealand company that pioneered the outdoor merino wool apparel category, has selected Demandware Commerce to power its global digital commerce initiatives.
Icebreaker relaunched its U.S. eCommerce site on Demandware in September 2011, and launched its first site in Canada — http://ca.icebreaker.com/ — just two months later. The company plans to leverage Demandware’s multi-site capabilities to expand beyond North America into Europe and the Southern Hemisphere during 2012 and 2013.
Friday, March 09, 2012
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