Friday, March 09, 2012

Twitter Planning Big Changes to Brand Pages

Launched last December,Twitter's Brand ages show a brand's Twitter feed and images. Now Twitter plans to add "experiences," including eCommerce options, contests, and sweepstakes, according to three executives familiar with the matter in an article in AdAgeDigital.

According to AdAgeDigital: "Twitter declined to comment on the new features.

"While 21 high-profile marketers like Nike , American Express and McDonald's were part of the launch group, and more brands that had committed $25,000 in advertising came onboard in January, many marketers have wondered about the usefulness of Twitter's brand pages in their present form. But the prospect of developing content that's native to the Twitter experience and using it to drive users to their own pages could make brand pages' function -- and value -- clearer to marketers.

"Particularly interesting is the idea of e-commerce on Twitter. Twitter co-founder and Executive Chairman Jack Dorsey is also CEO of mobile-payments company Square. And American Express recently started a program in which it sends offers to Twitter users in exchange for certain actions, such as tweeting a hashtag. Dell , Best Buy, H&M and 1-800-Flowers are participating in the program"

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