Launched last December,Twitter's Brand ages show a brand's Twitter feed and
images. Now Twitter plans to add "experiences," including eCommerce options,
contests, and sweepstakes, according to three executives familiar with
the matter in an article in AdAgeDigital.
According to AdAgeDigital: "Twitter declined to comment on the new features.
"While 21 high-profile marketers like Nike , American Express and McDonald's were part of the launch group, and more brands that had committed $25,000 in advertising came onboard in January,
many marketers have wondered about the usefulness of Twitter's brand
pages in their present form. But the prospect of developing content
that's native to the Twitter experience and using it to drive users to
their own pages could make brand pages' function -- and value -- clearer
to marketers.
"Particularly interesting is the idea of e-commerce on Twitter. Twitter
co-founder and Executive Chairman Jack Dorsey is also CEO of
mobile-payments company Square. And American Express recently started a
program in which it sends offers to Twitter users in exchange for
certain actions, such as tweeting a hashtag. Dell , Best Buy, H&M and 1-800-Flowers are participating in the program"
Friday, March 09, 2012
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