New customers are driving this growth by signing on for multiple three-commerce channel solutions to maximize their revenue potential. These customers include Foot Shop Limited, Green Cartridge Company Europe BV, Solaris Sport S.L.R. and Tory Burch.
"While our third quarter brought us continued growth across all channels, there was significant escalation among apparel, consumer electronics and media, which are in many cases necessities for consumers," said Scot Wingo, ChannelAdvisor CEO. "Whether shopping for essentials or luxuries, more than ever we are seeing consumers using comparison shopping sites and bargain hunting across multiple websites, leading our customers to embrace a multi-channel selling approach to maximize visibility."
The third quarter also saw the release of ChannelAdvisor's next-generation Amazon solution. The solution has reportedly been well-received due to its ability to provide online retailers control over the Amazon sales channel with actionable information, eliminating the need for online retailers to involve their IT department in every minor change.
"Within one week of implementing ChannelAdvisor’s new Amazon solution our sales increased 34 percent," said Steve McCarty, president of Ultimate Paintball. "We're anticipating continued growth and a successful holiday season with ChannelAdvisor support of the Fulfillment by Amazon program."
Highlights of the next-generation Amazon solution include:
- Product Match technology that discovers which Amazon Standard Identification Number (ASIN) to select for products based on the listing’s title, price, sales rank, whether or not Amazon is a competitor and more – folding all the variables needed to make a decision into a sleek, simple-to-use interface
- Categorizer technology that offers intelligent recommendations and dynamically populates Amazon’s complex item classification keyword requirements, categorizing each product as accurately as possible and saving hours of manual data entry
- A revised dashboard that, for the first time, presents a simple, dynamic, birds-eye view of the status of listings to ensure that all products are live and that all listings are fully optimized for maximum visibility and sales
- Full integration with the Fulfillment by Amazon (FBA) program to create, track and modify products, shipments and orders, which are then fulfilled by Amazon’s shipping service
- Comparison Shopping
o Full support for Bing Shopping Cashback, including transaction reports - Paid Search
o Advanced network targeting for Google campaigns
o Negative keyword support for Google ad groups
o Bing Search Cashback support including transaction reports - Rich Image
o URL-based commands to easily resize and apply filters such as image quality, sharpen and contrast
o Watermarking and dynamic text overlaying for merchandising
o Automated cropping for image files
o Ability to summarize workflow actions into a single URL-based command - RichCatalog
o New message panel allowing images text and external links to be inserted anywhere in the book; the text and links are used to display instructions, highlighted products, vendor offers and sign-up fields
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