Vodat International, a leading communications solution provider to the UK retail sector, has announced an exclusive partnership with BroadVision USA for hosting and supporting the eMerchandising shopping cart incentives Software-as-a-Service solution in the UK.
eMerchandising is a real-time, context-aware incentive solution that works independently from the eCommerce Website and makes it easy to set up incentives, promotions, cross-selling, product recommendations, bundles, offers, companion deals and shipping discounts.
The incentives are pushed to the customer with contextual messages appearing at key moments during the online shopping process and in the shopping cart. eMerchandising can increase an e-commerce retailer’s average order value (AOV) by up to 40%, and reduce shopping cart abandonment rates.
How does it work?
eMerchandising is a hosted software solution which pulls information from an eCommerce Website’s database. It’s a form-based tool and does not require any technical expertise, allowing eCommerce websites to create buying incentives in real-time. Product Managers can control eCommerce Website promotions directly, or create an individual price based on the customer’s real-time behavior and product choice.
Most eCommerce platforms offer limited functionality for creating and deploying complex comparisons, product bundling and incentives. eMerchandising manages complex rules across thousands of SKU’s for upselling and cross-selling offers. It purportedly delivers higher conversion rates and strengthens online customer relationships.
In addition, Vodat’s PCI-DSS-compliant payment portal gateway can authorize and provide settlement of all card transactions from in-store sales, eCommerce, mail order and telesales.
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