PRIAM Software, a UK-based multichannel direct commerce solution provider (celebrating its 20th anniversary this year), has launched a new module for "appease," it’s eCommerce content management system to provide "Search Engine-friendly" URLs that allow a non-technical user to convert the site’s dynamic URLs to a friendlier format.
A traditional dynamic URL may look like
http://www.myecommercewebsite.co.uk/gp/product/B002RWJG3G/ref=s9_al_bw_ir02?pf_rd_m=A3P5ROKL5A1OLE&pf_rd_s=center-2&pf_rd_r=1AFTD9A3S7G39X443FJP&pf_rd_t=101&pf_rd_p=474586813&pf_rd_i=405287011
appease can now rewrite the address to give the user a friendly URL, such as:
http://www.myecommercewebsite.co.uk/products/pavilionnotebook
There is optional functionality that allows appease users to define their own friendly URLs using a supplied database.
PRIAM suggests that friendly URLs can be time-consuming to create and maintain, but that appease can do the work for you.
Wednesday, November 18, 2009
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