Wednesday, November 18, 2009

PRIAM "appease" creates "SEO-friendly" URLs

PRIAM Software, a UK-based multichannel direct commerce solution provider (celebrating its 20th anniversary this year), has launched a new module for "appease," it’s eCommerce content management system to provide "Search Engine-friendly" URLs that allow a non-technical user to convert the site’s dynamic URLs to a friendlier format.

A traditional dynamic URL may look like

appease can now rewrite the address to give the user a friendly URL, such as:

There is optional functionality that allows appease users to define their own friendly URLs using a supplied database.

PRIAM suggests that friendly URLs can be time-consuming to create and maintain, but that appease can do the work for you.

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