Saturday, November 21, 2009

Next Generation Web Content Management

The Aberdeen Group has produced a report on "Next Generation Web Content Management: A Comprehensive Assessment of Current Challenges and the Future of WCM," documenting the trouble companies are having in using Web Analytics effectively to serve personalized Web content. They suggest that Adobe's acquisition of Omniture in October was a positive step in a direction that portends future trends in coordinating Web content with profiling and analysis tools.

According to Aberdeen, the next generation of WCM tools might look like this:
The paper concludes with these comments on the "gaping void in today's marketing technology landscape":

Click HERE to read a copy of the full report.

No comments:

Web Analytics