Fry, Inc., a wholly owned subsidiary of MICROS Systems, Inc. and a leading eCommerce solutions provider, launched two new Web sites for The Thompson Group, a direct-to-consumer multi-channel merchant selling products ranging from premium cigars to designer linens and women's apparel.
Fry delivered a multi-site eCommerce solution for The Thompson Group's two brand sites, www.casuallivingusa.com and www.thompsoncigar.com, utilizing the Fry Open Commerce Platform™ (OCP), which provides retailers with a feature-rich, scalable online store. As with all sites on the Fry OCP platform, The Thompson Group sites feature robust content management and flexible promotional tools, targeted merchandising capability and refined search.
The new platform has already made an impact. Both sites have seen increased traffic, improved average order, and reduced cart abandonment, providing value that has exceeded forecast. The Thompson Group attributes these improvements directly to the sites' ease-of-use and OCP's refined search and merchandising capabilities. In addition to providing the e-commerce platform, Fry also provided creative design for the Casual Living site.
Friday, May 29, 2009
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