National Geographic Society, publisher of the 5 million-plus-circulation National Geographic magazine, has retained Epsilon, Irving, TX, for database hosting and marketing services.
The nonprofit has been an Epsilon database client since 1997 and also uses the agency's e-mail and Epsilon Targeting services to manage and market to its 45 million-member database. Aside from data management and aggregation, Epsilon offers National Geographic analytics, campaign management and reporting. National Geographic uses these tools to develop and manage campaigns across its many products, including the magazine, National Geographic Channel, films and live events.
Thursday, May 28, 2009
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