More On Search

From Chief Marketer's Big Fat Marketing Blog: Spending on search engine marketing (SEM) may be nearing the bottom of the decline that has plagued the channel for several quarters now, according to a new quarterly analysis by SEM agency Efficient Frontier of a fixed basket of the accounts it manages.

The Sunnyvale CA-based firm found that spending on pay-per-click advertising “stabilized” in the second quarter of 2009 at only 3% less than the spend in Q1 2009, adjusted for seasonal variances. While year-to-year spending levels for the quarter were down 21%, that was a “mild improvement” over the 23% year-to-year drop of Q1 2009.