Tuesday, August 04, 2009

Search ROI Up, Costs Down

According to Chief Marketer, same store online retail sales from search engine marketing (SEM) rose by four percent year over year (YOY) in May 2009, a significant increase versus May 2008, which was a relatively strong month:

· In May, the average order value increased YOY by more than $5 a transaction among the retailers tracked
· From January to June, the average cost per click (CPC) declined by $.05, reflecting current market conditions and advertisers more focused on efficiency versus investment
· Search campaign ROI has improved four percent through June for same store online retailers

This is based on data from campaigns for more than 200 paid search programs under the management of search marketer Performics.

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