Friday, July 09, 2010

The Coming Analytics Boom

Philip Howard, Research Director for Data Management, Bloor Research, writes in IT Analysis that "Demand for analytics is exploding. Not surprisingly, there is a surge of new products and technologies designed to support that interest. Some of these new products or technologies are at the platform level and others are more in the way of development tools while some have elements of both."

He concludes: "I... expect an explosion of new analytic applications coming onto the market, based on in-database analytics running on a plethora of data warehousing platforms. Just as data warehousing was boring a few years ago before Netezza and its followers came into the market, but has become interesting since, so I expect the market for analytic applications to blossom. SAS has been dominant in this space for a long time. I expect it to remain so but I also expect it to get a lot more competition.

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