Thursday, July 22, 2010

Wharton Conference Panel On Cross-Channel Integration

New mobile capability, social networks and better analytics will play an important role in the future of the retail industry, according to speakers on a recent Wharton Retail Conference panel titled, "E-Commerce: Is It the Future of Retail?"

Most retailers continue to view online customers and shoppers at physical stores as two separate entities, panelists said, but offered many suggestions and insights about how to transcend this dichotomy, while acknowledging that cross channeling is often an overused buzzword that presents many obstacles for retailers, including the need to update organizational systems to integrate in-store operations with Internet retailing. But Successful integration, of course, will require top managers to embrace new technology systems.

"In the Age of Mobile Networks, E-Commerce Gets Personal" offers a good overview of one of the Conference's key sessions.

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