Mothercare Invests in Social Media

Catalogue & eBusiness reports that maternity and nursery products retailer Mothercare in the UK is investing in social media. It has hired London-based Diffusion to develop an “online engagement strategy” that will see it bolster its presence on parenting blogs, forums and social-networking sites. The agency will also work on increasing the profile of Mothercare’s social network Gurgle in the national and lifestyle press.