Thursday, July 22, 2010

TheFind Partners With Mercent For New CPA Program for eTailers

TheFind, the second largest and fastest growing shopping search engine according to comScore, and Mercent, a leading provider of online channel marketing technology and services for retailers, today announced a partnership to open TheFind Direct™ to Mercent’s retail clients.

Currently in private beta, TheFind Direct is a new program that allows merchants to establish a direct commission-based (CPA) marketing referral program with TheFind.  Participating Mercent retailers can improve the visibility and conversion of their merchandise on TheFind, which sees more than 25 million monthly shopping visits, and pay only for the traffic that converts into actual sales.

“Commission-based, or CPA traffic, is an attractive marketing model for online retailers competing in this highly competitive landscape,” said Eric Best, CEO of Mercent.  “As the first and only channel management provider to integrate with TheFind, Mercent is providing its clients with direct access to one of the Internet’s fastest growing and high volume sales channels.”

“The most frequent question we hear from many of the tens of thousands of merchants who see quality traffic from TheFind is ‘how can we do more together’,” said Siva Kumar, CEO of TheFind.  “TheFind Direct is a solution for these merchants, and for the leading service providers they rely upon, like Mercent, to drive more and better leads from TheFind.”

Mercent customers interested in participating in the private beta of TheFind Direct should contact their Mercent account manager.  Merchants who are accepted into the private beta will receive a 25% discount from TheFind for their first six months of enrollment in TheFind Direct. TheFind anticipates opening the beta program to additional merchants in the coming months, building towards a program launch this fall.

About TheFind
TheFind is the fastest growing shopping search engine, the second largest overall, and the service people return to more than any other according to comScore’s measure of comparison shopping engines.  Founded in 2005 and profitable since late 2008, TheFind makes it easy to shop for anything in every store, all at once.  TheFind is built on patented search and crawl technology, backed by Bain Capital Ventures, Lightspeed Venture Partners and Redpoint Ventures, and is headquartered in Mountain View, Calif. with offices in San Francisco.

About Mercent
Mercent is a leading provider of online channel marketing technology and services for retailers. Through its award-winning Mercent Retail™ SAAS technology and Mercent Performance™ professional services, Mercent helps the world’s most successful online merchants including 1-800-Flowers, Bass Pro Shops, Brookstone, GUESS?, L'Occitane USA, Redcats Group, and REI optimize online shopping channel marketing campaigns to drive customer acquisition, revenues, profits, and inventory velocity. Mercent is the single point of integration with a vast online advertising network that includes transactional marketplaces such as and eBay; comparison shopping engines (CSEs) such as and NextTag; affiliate marketing programs such as LinkShare and the Google Affiliate Network; and other product advertising channels including Microsoft Bing Cashback and Google Product Listing Ads (PLA). The company is a 'Selling on' Certified System Integrator, Gold Certified Partner, eBay Certified Provider, certified Google Product Search Partner. Founded by a seasoned team of veterans, Mercent is a venture-funded company based in Seattle, WA.

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