Tuesday, November 23, 2010

Consumers Want Better mCommerce Sites!

eMarketer notes: "More consumers than ever before plan to use their mobile phones to shop this holiday season, continuing to build up the m-commerce trend that is growing steadily among shoppers but only slowly among retailers. According to October 2010 research from mobile and social marketing consultancy Brand Anywhere and Luth Research, 51% of consumers say they are more likely to buy from retailers that have a mobile site. But fewer than 5% of retailers have such a site." 

Check out the stats at eMarketer. And see also "Three Mobile Campaign Mistakes Big Brands Make & How To Profit From Them" (Search Engine Land).

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