Wednesday, November 10, 2010

BrandAlley UK Launches New Concept: "The Lab"

November 2010 sees BrandAlley UK strengthen its position as a market leader with the launch of its revamped Website, brand identity and the announcement of new strategy, code-named "The Lab."

An evolution of the "Little Black Dress" project which saw BrandAlley produce 10 limited edition dresses from up-and coming-designers, 'The Lab' will act as a melting pot for editorial and creative content, product and social networking, creating a space for open dialogue between key opinion formers, established and emerging designers and lovers of fashion.

"The Lab," an international initiative between BrandAlley France and BrandAlley UK, will give members the opportunity to voice their opinion on brands, new product categories and vote for up and coming designer products that will lead to the creation of further BrandAlley Bespoke collections.

 CEO BrandAlley UK Rob Feldmann says "Our aim is for 'The Lab' to become an exchange of ideas, an open dialogue that brings us closer to our members. It will create a community of participants; from simple feedback on favourite brands to discovering new talent, our members will play a pivotal role in the world of fashion, design and the development of our business. We look forward to seeing the power of crowd sourcing and opinion through our members and being an even more supportive partner to designers and brands."

Chairman BrandAlley Sven Lung says: "Crowd Sourcing is set to become a major buying tool in the fashion industry that will help define new trends and support up-and-coming designers. As the number one player in the private sales business in England and with more then EUR100m turnover as a group, BrandAlley is well positioned to take advantage of this initiative that will change the face of fashion."

BrandAlley UK launched in February 2008 and is an online brand emporium offering its members up to 80% off designer fashion, beauty and homeware through 4-5 day flash sales on - for "the non-stop designer lifestyle"

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